Thailand, Bangkok
About Motorist
Motorist is a fast-growing automotive technology company headquartered in Singapore, with operations across Southeast Asia. Our digital platforms empower car owners with data-driven tools, content, and services to make smarter vehicle decisions. As we continue to grow Motorist Thailand, we are strengthening our organic and content capabilities to build sustainable, long-term traffic and brand visibility.
Role Overview
We are looking for a highly motivated SEO Specialist (Thailand) to strengthen our digital presence and drive organic traffic across our platforms.
This is a working-level, hands-on role reporting to a Marketing Manager. The ideal candidate understands how search engines work, keeps up with SEO trends, and is passionate about improving rankings, visibility, and content performance — especially within the Thailand-localised search landscape.
The role requires close collaboration with regional teams, and therefore strong written and conversational English skills are essential.
Content & On-Page SEO
* Write clear, engaging, and SEO-friendly articles, blog posts, and landing pages
* Ensure all content aligns with brand voice, user intent, and marketing objectives
* Optimise on-page SEO elements including meta tags, headings, content structure, internal linking, and user experience
* Update and refresh existing content regularly to maintain or improve search rankings
* Maintain a content calendar and meet publishing deadlines
Keyword Research & Strategy
* Conduct keyword research focused on Thailand search behaviour using tools such as Google Keyword Planner, Ahrefs, SEMrush, Moz, or similar
* Apply keyword clustering and topic modelling to identify ranking opportunities
* Track competitor SEO strategies and benchmark performance
Technical & Off-Page SEO
* Perform technical SEO audits to identify issues related to site performance, indexing, crawlability, schema, and Core Web Vitals
* Support implementation of fixes in collaboration with developers or platform teams
* Develop and support off-page SEO initiatives, including link building and basic digital PR
* Manage and optimise local SEO efforts, including Google Business Profile
Performance Tracking & Reporting
* Monitor organic traffic, keyword rankings, and SEO health via Google Analytics, Google Search Console, and other analytics platforms
* Prepare weekly and monthly SEO performance reports with actionable insights
AI & SEO Innovation
* Use AI tools (e.g. ChatGPT, Gemini, Claude, Jasper, SurferSEO, Frase) to assist with content ideation, outlines, optimisation, and speed of production
* Apply AI-assisted SERP analysis, content gap analysis, and optimisation workflows
* Support implementation of AI-generated or AI-assisted content aligned with SEO best practices
Key Skills
* On-page & off-page SEO
* Technical SEO fundamentals
* Keyword research, clustering & topic modelling
* Content optimisation & SEO writing
* Link building & local SEO
* Data analysis, reporting & insights
* AI-assisted SEO workflows
* Diploma or Degree in Marketing, Communications, IT, or related fields
* 1–3 years of SEO or digital marketing experience (fresh graduates with strong practical skills are welcome)
* Fluent in written and conversational English (required for collaboration with regional and HQ teams)
* Strong understanding of SEO best practices and Google ranking factors
* Experience using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar
* Familiar with Google Analytics, Google Search Console, and Google Tag Manager
* Basic understanding of HTML, CSS, or CMS platforms (e.g. WordPress, Shopify) is an advantage
* Ability to work with Thai-language content (reading required; writing preferred)
* Detail-oriented, analytical, and execution-focused
* Good communication skills and ability to work well in a team