Thailand, Bangkok
Role Overview
Motorist is building a strong automotive editorial presence in Thailand, anchored by editorial products such as automotive awards, industry recognitions, and content-led platforms. These products are designed to combine editorial credibility with commercial sustainability, working closely with car brands and distributors.
We are seeking an experienced Automotive Editor with deep roots in the Thai automotive industry, strong editorial judgement, and proven experience in automotive editorial products, awards, and media platforms. This role requires strong industry connections, full-stack content capabilities, and the ability to position Motorist as a credible automotive authority in Thailand.
Trách Nhiệm
⭐️ Automotive Editorial & Industry Coverage (60%)
Editorial Leadership
- Lead automotive editorial coverage in Thailand, including:
- New car launches
- Press conferences and media drives
- Motor shows and automotive events
- Industry news, announcements, and trends
- Ensure all content meets high editorial standards and strengthens Motorist’s credibility in the automotive industry.
- Shape editorial narratives that appeal to both consumers and automotive brands.
Industry Access & Networking
- Leverage a strong existing network of automotive brands, distributors, PR agencies, and industry stakeholders.
- Secure invitations to exclusive car launches, media previews, and press events.
- Represent Motorist as a recognised automotive media voice in Thailand.
⭐️ Editorial Products & Industry Platforms (25%)
Editorial Product Expertise
- Contribute expertise to the planning, development, and execution of automotive editorial products, including:
- Industry awards
- Editorial rankings and recognitions
- Special features and branded editorial platforms
- Support the definition of evaluation frameworks, editorial criteria, and content narratives for such products.
- Ensure all editorial products maintain strong editorial integrity, credibility, and industry relevance.
Commercial & Brand Engagement
- Leverage industry relationships to support the commercialisation of editorial products, working with car brands and distributors.
- Participate in discussions, presentations, and meetings with brands regarding editorial product participation.
- Ensure brands receive strong editorial value, visibility, and professional representation through Motorist’s platforms.
⭐️ Content Creation (Full Stack) (15%)
Writing & Editorial Production
- Produce high-quality automotive articles, reviews, features, and long-form editorial content.
- Maintain accuracy, depth, and consistency across all written content.
Video & Digital Content
- Create and oversee automotive video content, including:
- Event coverage
- Car walkarounds and reviews
- Interviews and launch highlights
- Be hands-on in scripting, filming, presenting, and post-production when required.
- Adapt content for digital, social, and platform-specific formats.
⭐️ Cross-Market & Communication
Communicate confidently in English for:
- Coordination with Motorist HQ
- Regional collaboration
- Brand and partner discussions
- Support regional and cross-market visibility of Thailand automotive content when required.
Yêu Cầu
Must-Have
- 8+ years of experience in automotive editorial, automotive media, or automotive journalism.
- Strong, established network with: Automotive brands, Brand principals, Distributors & Automotive PR agencies.
- Proven experience covering car launches, automotive events, and industry developments.
- Demonstrated experience working on or managing automotive editorial products such as:
* Industry awards
* Rankings
* Editorial platforms or special features
- Ability to produce full-stack content, including:
* Writing
* Video production
* On-camera or presenter-style content
- Able to converse professionally in English.
- Strong understanding of Thailand’s automotive market and industry dynamics.
Good-to-Have
- Experience launching or scaling automotive editorial or awards platforms.
- Strong personal reputation or credibility within the Thai automotive industry.
- Experience working with sponsors, partners, and commercial editorial models.
- Familiarity with digital-first publishing and social media distribution.
Chuyên Môn
- At least 5–8 years in automotive journalism, media, or editorial leadership in Thailand.
- Strong, existing relationships with Thai automotive brands, PR agencies, and distributors.
- Proven track record in full-stack content (editorial, reviews, and high-quality video production).
- Experience managing automotive awards, car evaluation frameworks, or editorial rankings.
- Native-level Thai with professional English proficiency for regional HQ collaboration.
- Confident on-camera personality with the ability to represent the brand at major press events.
- Deep knowledge of the Thai automotive market, industry trends, and consumer behavior.